I have often worked with brands where the visibility was the way to stand out from the crowd. It is just like for sports, you aim for the best! I like the idea that the invisible, these invisible details are at the core of the project. The 5 brands I have managed gave me the will to always aim higher. What about this new brand JC Biver Watches? You have managed brands with different positioning. If Pierre had told me “I want to come a doctor,” there are chances I would have never gone into this project. It’s something that keeps me alive, the responsibility that goes with it has a meaning.Īll this explains why we are launching this project. Last, developing a brand is like being the head of a family. The second reason is that my son is just as passionate about watches as I am, and this is a unique possibility to pass over this passion, everything that I have learned. You retire from a job, not from a passion. This is not something for an entrepreneur. The first one is that you cannot retire from a passion. Jean-Claude Biver – Like all projects there is not one single reason why. Xavier Markl, MONOCHROME Watches – Why are you launching JC Biver Watches, a new high-end independent watchmaking brand? The Geneva watch week was the perfect opportunity to meet him and his son Pierre to discuss their plans regarding JC Biver Watches. There is no finish line for people like JCB… One of the most prominent figures in the watch industry, his 50-year career brought him from Audemars Piguet to Blancpain, Omega, Hublot and more recently to TAG Heuer and LVMH. Millions of people look forward to retirement, not Jean-Claude Biver. Jean-Claude Biver is about to launch his “ small family brand, for passionate people, and very exclusive watches.” The 72 years old man stepped down from the head of the LVMH Watch Division in September 2018. The news broke out about a month ago as he was speaking on RTS.
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